God bless the people of Shoreditch. There is an amazing corner right outside Shoreditch High Street station that literally has hundreds of wonderful and unique people walking past it all day long - the perfect place for a photoshoot.
This story starts with me showing my portfolio to the art buyers at Hogarth & Ogilvy. Something must have clicked because a few days later I got a call asking me to shoot a campaign in the same style as my Portrait of California project.
This was for a tech company called Wileyfox who want people to see their mobile phones as different, fun, and exciting. So Dan at Ogilvy decided to make a video in a different way: using just still images - and all those images would be portraits. But how do you find enough people to photograph who are different, fun and exciting with only a couple of days until the shoot?
Cue a fearless team who could walk up to strangers and ask to photograph them, a white sheet stuck to a wall outside Shoreditch High Street, vast quantities of energy providing jelly babies, and a nearly endless supply of interesting people walking past. 75 portrait shoots later and we had everything we needed and more. Here is what Dan made with the shots - I love it.
Labels: campaign, fun, hogarth, mobile, ogilvy, people, phone, portraits, street casting, video